You all know what hit us in the end on 2019 that brought the world almost to a stand still in 2020. African businesses crumbled as most are brick and mortar business which relied on traditional methods of marketing. I consider natural disaster as gift from mother nature to change the way of doing things. More people are trusting online shopping which is a boost to online business in Kenya. And this is how to do digital marketing in Kenya 2021 and beyond.
Online marketing in Kenya has evolved. When I first started out, there was not enough information out there. It was still new in the country and all we used to do is kind of pick a channel and cross our fingers. But now, thanks to data I have gathered throughout the years, I will show you the main ways you can market your Kenyan business online.
Basically, if you are brand new to digital marketing, you are wondering where to begin. First, there are two ways of doing this. The first way will require money, the second way will require effort and time. If you have a budget for marketing then you will pursue paid Ads from Facebook and Google. These are the two major players in the paid ads business. We will get to this later on.
The second way is for those without a budget and would like to do it all by themselves. I followed this method, and I am proud to say that www.getsales.africa does not use paid Ads for our business. We generate targeted traffic via content marketing. I do prefer this due to the nature of Kenyan businesses, which do not have a lot of budget for marketing. This will take a few months of hard work but the benefits are overwhelming.
Localize Your Business
The first step of going online is to get people to know that you are a local business and where you are situated. For this you will need Five things;
- Name (Full Business Name. Include your main service keyword to make it clear. Eg ‘Getsales Digital Marketing Agency’)
- Address (This is your physical local, pickup point, or any place you want associated with your business. Nairobians will be a little more trusting is they know you have a physical Location)
- Phone Number (This is where your customers will be reaching you. Avoid changing this as this will confuse search engines and your customers.
- Website (This where people interact with your business online. Very critical in branding, marketing and engaging with your customers.)
- Google My Business listing. (This is a free business listing from Google which will make you appear on maps and search results. Very important for brick-and-mortar business like restaurants, offices etc.)
- Social Media Pages. (Yes, you need One or two channels through which you will distribute your content and engage with your users.)
For the name, address and phone number above, use the same information every time you need to make a Business listing. See Here which business listings in Kenya are important. Do not change even a comma, as consistency is key.
Now let’s get into how all these will work together to make your online business successful.
Search Marketing in Kenya has to do with getting traffic to your business and website via search engines. The main search engines big in Kenya is Google, Bing and Yahoo.
I prefer this method especially if you are a B2B company. If you are a solutions company, there your customers are people with a problem and are searching for your solution. Human mind works in search a way that we tend to try to solve our problems ourselves before we can find an expert in that area to fix it.
This explains why online marketing in 2021 and beyond relies on creating content that solves people’s problems. If you are not creating content then you are missing out BIG. To understand this better, lets dive into a simple result page from Google. Check out this video where I show you how to know what type of content would be good for your audience.
Search Engine Optimization (SEO)
Search engine optimization is the route toward upgrading rankings of a webpage or site page in the unpaid “organic” inquiry records.
The method for the SEO is to make site pages rank higher in the web crawler result pages (also called SERPs) to build permeability, online dominion and Alexa scores.
The higher a page positions, the more striking and unhidden it is, and this way will get more significant action, online traffic, and lead conversion.
That is why you should strive to reach the number one position for keywords that are important to your company. See how to achieve this.
Pay Per Click ( PPC)
As a compelling kind of online marketing, Pay per clicks is one of the speediest sorts of online marketing channels to send targeted traffic to your pages and related administrations.
Regardless, when done carelessly, it can cost a firm an immense number of dollars with no profits.
It’s one of my most adored lead generation tactic in light of the way that once your promotion campaign is improved, you’re prepared to figure a really correct and productive ROI.
Top ways to utilize PPC is through Facebook Ads, Google Ads, and Bing Ads. See how you can leverage this.
AI will transform the digital marketing landscape
We can’t refer to 2021 PPC without addressing the behemoth topic that is AI.
It’s no secret that an increasing number of agencies have invested in AI and machine learning tools in recent years – think smart campaigns and automated bidding strategies.
An enormous part of PPC’s success lies in its use of automation tools to aid invaluable decision-making frameworks.
Machine learning software manages all aspects of a campaign through statistical learning methods and bid management, resulting in an impressive 22% increase in conversions as of 2020.
In 2021, machine learning and automation will continue to pick up rapid speed.
With AI producing analytics and performing complex tasks faster and better than humans, Google can offer advertisers highly targeted audiences, delivering ads to those in search of specific solutions in real-time.
By the year 2024, artificial intelligence identification of emotions will influence more than half of the online advertisements you see.
Of course, this inevitable rise of AI and the loss of control that comes with it can be daunting to those who question Google’s intent.
However, the days of PPC account managers and keywords are not over – they are simply changing.
Considered as the best amongst the most essential kinds of online marketing channels, email marketing can be comprehended as the scaffold between the most noteworthy purpose of your business channel (Awareness– SEO, Social Media, and Internet Networking) and related deals.
Surely, email isn’t as hot as it’s more young and hipper accomplice – Social Media, yet it’s a champion among the quickest and private sorts of correspondence.
This way, it is yet a winner among the best kinds of marketing directs as far as streamlining deals by guaranteeing commitment. See how best to do Email marketing.
Is it accurate to say that you are mindful of the fact that YouTube is the second highest internet searcher on the planet and the third most visited site?
While it may create the impression that a regular Ads promotions might be the most natural course for a business to partake in video featuring, this is fundamentally not the circumstance.
Video can be incredibly social, and splendid video publicists are darkening the lines of what’s sufficient for branded content.
Visual recordings standout amongst the most intuitive sorts of online marketing. See how to do Video marketing the right way.
It might give off an impression of being irregular to see blogging on this summary, in light of the way that an extensive parcel of the things we’ve examined may show up exemplified in blogging.
In any case, a blog is just a channel. It can have accounts, digital broadcasts, content articles, news subjects, offer affiliate marketing, give guidelines or learning, and it fuses content that fills the channel.
Blogging makes to the rundown of various sorts of online marketing channels in light of the fact that managing that channel is really an ability in solitude.
Planning content, marking and requesting content appropriately, managing interlinking, redesigning routes – these are just a humble pack of things that an honest “blogger” directs.
Content marketing is one of the most ground-breaking kinds of an online marketing channel that keeps flying around, yet not a lot of people (tallying promoters) genuinely understand what truly matters to it.
In the occasion that “blogging” is genuinely about how everything is coursed and sorted out, content marketing is the demonstration of making media that conveys the individual collaborating with it towards one of these four targets: get shared, get discussed, generate leads and make sales. See how to design a content marketing strategy.
Among various sorts of online marketing, Social Media is most youthful and as engaging as inventive and excellent. Numerous firms have gotten a handle on the usage of social stages to propel their brand image.
On the off chance that I some way or another happened to describe the starting technique of social media promotion: I would look at changed online channels as any conventional media.
This would mean looking average long range informal communication destinations like – Facebook, Google+, Twitter, YouTube, LinkedIn, Pinterest, and so on – anyway then also there are speciality systems, forums, dynamic blog gatherings, discussions and wherever there’s powerful two-way talk happening.
In these sorts of online marketing channels, I would search for target groups of people and give cautious thought to the tongue they’re using, the request they’re asking, and the content they’re sharing.
How to do Online Marketing For FREE
I know that sometimes when starting a startup you could be crunch of a large budget to do intensive marketing.
There are some free ways to do your marketing, however, you will give your time and energy in return.
I grew my company from scratch with just a little budget through a powerful content marketing strategy. You can get a lot of FREE traffic from Google, Bing and other top search engines.
What is content marketing?
Content marketing is a potent technique however one that requires a great deal of time, exertion and devotion.
Content marketing is a system that depends on making significant content to draw in a target.
That is, rather than moving toward your potential customers in an immediate or even forceful way, you allure them by offering free content of intrigue that can be extremely valuable for them.
Along these lines, you procure their trust and unwaveringness, and it is less demanding for them to consider when they require administrations like the ones you offer.
By producing useful content, you position yourselves as an expert in your area, expanding your believability, and perusers’ trust.
On the off chance that you can “snare” with useful content to your objective, you won’t just draw in more customers.
However, you will motivate them to continue returning to you.
I have been using this tactic for many years and it has been working out fine. The data from Marketing charts also says the same.
Content marketing is an asset utilized by organizations to get the consideration of an all-around characterized target group of onlookers.
Your outcomes begin to show up in the long haul, so you require consistency.
Drawing in and holding those potential clients through contents that give arrangements will prompt the organization getting more prominent perceivability.
It is a procedure that must be produced in the long haul and in which, much time and exertion must be contributed.
How do you start content marketing?
Before opening a blog or beginning to make content, you should design a methodology in which you will consider which area the business has a place with, which is your objective, which is the target, and so forth.
When you have everything in order, you should start to make the contents that best suit your business.
At that point, you have to know the four kinds of content that are generally exceptionally effective, and that can more likely than not be adjusted to your marketing technique:
Post in a Blog
A blog is the highlight of any content marketing system, and on the off chance that you make excellent utilisation of it, it can be an incredible help to position a website page on Google.
For your blog to succeed and satisfy your intended interest group, notwithstanding Google, you should accomplish the harmony amongst light and simple to peruse content and other more intricate and broad.
On the off chance that you will complete a long post, of over 1000 words, make sure to partition them into parts to encourage perusing and cognisance.
The content must be unique and offer some benefit, and you need to distribute frequently.
Likewise, you ought not to change over your blog into a webpage in which to dispatch news for money.
If you expound on content on your area and matters of intrigue, you will position yourself as a specialist.
You can meet with web designers at GETSALES to enable you to configure stunning applications that draw in your objective to your blog.
Create helpful Infographics
This is the best method to catch information and figures, give valuable studies, or visually offer new data.
We live in a period of data overload, and info-graphics provide data in an appealing and simple to process way.
Utilizing a more visual dialect enhances understanding and the capacity to remember data.
This kind of content regularly turns into a web sensation especially on social media, which will assist your business with becoming known.
It will expand visits to your site or blog which will enhance your SEO and furthermore if you apply your corporate tactics, they will serve to improve the image of your brand.
To make useful infographics, you should make them knowledgeable and outwardly appealing, and they should dependably be unique, and once made, you can bolster them in social places like Pinterest.
Try not to duplicate infographics and if you depend on another post or another infographic be sure to quote the source.
Make Helpful Videos
More than 100 million clients watch visual recordings online consistently, and consistently they transfer over 100 long periods of video to YouTube.
The figures bolster what has been watched for quite a while: the picture has been made with control in the system.
Hence, organisations should exploit this draw and get on the fleeting trend of viral recordings.
These have turned into an ideal approach to get your brand to the buyer and offer your company products and services, elevate commitment and add to SEO.
If infographics are said to be anything but difficult to process, at that point video recordings will specifically give everything: the buyer needs to press the play button, and as everybody realises that the typical client is very lethargic, what is superior to putting it simple.
Notwithstanding being all the more engaging, visual recordings will probably be shared, particularly on the off chance that they have a passionate or funny segment.
On the off chance that you will incorporate visual recordings into your content marketing strategy, you ought to have a Youtube channel where you can post your visual recordings and share them.
The way that they are hosted on youtube or any other video hosting site does not keep you from adding them to your site. Your corporate recordings ought to engage, light and not surpass 3 minutes long.
Publish Educative Ebooks and Webinars
You’ve been working in your career for a considerable length of time, and you know it exceptionally well. For what reason not to share that information as a digital book or online webinar?
Without a doubt, this kind of content requires more commitment and time, yet the exertion is justified, despite all the trouble since they are one of the favoured content for general clients.
Other than being an incredible help to position yourself as a specialist reference in your area, ebooks can be your primary wellspring of leads if as opposed to being paid, you offer them for nothing in return for getting them to filling out a simple form.
This information can be utilised later in email marketing efforts, an exceptionally viable approach to pull in clients.
To make an alluring and helpful digital book, begin by drafting its structure and abandoning it characterized in a list, in the wake of building up the content, it is vital that it is finished with a decent plan, that is consistent with your corporate personality on the grounds that in the event that you do it, you will enhance your brand.
Your content marketing procedure will go far to decide your prosperity or disappointment on the internet.
It is always essential to meet with experts to help you at whatever point there is a need. You should meet with top experts in our marketplace to assist your company brand with applications that will bring you great results.
I wish you success in your online marketing endeavours.