They’re not tossing out the old, but MailChimp has definitely brought in the new for 2019.
This past week, the veteran email marketing platform sent out a newsletter about three new MailChimp features they rolled out in 2018, and E-commerce store owners will want to put them to work immediately.
Let’s dive into what MailChimp has been up to this past year and how they’re helping E-commerce store owners scale their business for 2019:
No, the marketing world didn’t ask for yet another CRM, but this is one you’ll actually want to use.
Give that Mailchimp’s sole reason for existing was to help businesses with their email marketing, it just makes sense to use them as a CRM tool.
They’re saving you the tedious steps of exporting and importing leads, organizing your campaign data, and all other tasks that link your email marketing and CRM.
Here’s where it can get confusing: Mailchimp CRM isn’t a separate product. Rather, they collect all your leads and data and transform them into easy-to-read, easy-to-use analytics within your MailChimp account. You use this data much like you would use the same data in your existing CRM.
Their analytics tools have always been top-notch, but they keep getting better and allow you to do more with them.
Here’s what you can expect from MailChimp CRM:
What MailChimp CRM Can Do
MailChimp makes it easy to generate insights about your audience, whether you’re starting a brand new store or tapping into your existing data. You get a central place to store your customer data that everyone on your team can pull from.
MailChimp allows you to segment your data however you choose. You can create groups, assign tags, and laser focus your marketing to audience members that fit the criteria you need. MailChimp tracks engagement and revenue of everyone in your CRM, which can help you to pick up on patterns or behaviours to better leverage your campaigns.
Using MailChimp CRM, companies can personalize and automate campaigns to speak directly to audiences. The timing of your message can be just as important as the content itself, and MailChimp helps you maximize both of these with zero guesswork on your end.
How It Helps You Grow Your Business
All the data in the world is meaningless unless you know how to tap into it. That’s where MailChimp shines brightest. They’ve made analyzing data super simple and take all the guesswork out of determining your success.
The more you know about your buyers, the better you can tailor your marketing emails to their needs. Everything from open rate and frequency to product recommendations to the revenue generated by each buyer can help you improve your marketing.
Plus, MailChimp tracks every email and can show you exactly how your performance improves over time.
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What About My Existing CRM?
MailChimp CRM isn’t out to replace your existing CRM, but it does compliment it nicely. MailChimp integrates with platforms like OnePageCRM, Salesforce, and Sugar CRM, among others so you can keep your data together without sacrificing functionality.
What’s the Cost?
If you’re already using MailChimp, you’ll pay whatever you’re currently paying for services. Their “forever free” option includes many of the data collection and analytical capabilities mentioned above. Paid plans unlock more data features and start at just $10 per month.
Landing Page Checkout
MailChimp rolled out landing pages a couple years ago, but they’ve added a game-changing element that makes their pages more powerful than ever. Now, your customers can complete the entire checkout process without leaving your landing pages.
MailChimp developed a collection of landing page templates designed to accept payments directly. Once you connect your Square account, your customers can discover and purchase all on one page.
About MailChimp Landing Pages
Mailchimp’s landing page builder is super simple to use, especially with their step-by-step tutorials. Their library of customizable templates makes it easy to build landing pages that fit your brand. They’re optimized for whatever device your audience is using, and you can view what your landing page looks like on each device before publishing.
Users can build landing pages to increase email signups, promote a product or special offer, sell products, make announcements, offer a free download, or other promotion. Much of the work is done for you so you can spend minutes, not hours, building your landing pages and campaigns.
What’s the Cost?
Landing pages are available to all tiers of Mailchimp users – for free! You can add Mailchimp’s Custom Domains add-on for $99 per year. This lets you customize each landing page’s URL to make them look natural and professional.
This was a surprising move by Mailchimp, but given that direct mail has been gaining steam recently, it fits well in their line-up.
MailChimp has started offering postcard services. That’s right – real, tangible, snail-mail postcards.
They’ve touted this venture as “email for mailboxes,” and it’s one of the easiest direct mailings you’ll ever invest in.
How It Works
You design your postcard in Mailchimp using templates that keep your content within mailing guidelines. If you’ve ever tried to design a postcard from scratch, you already know how valuable a template can be!
Here’s the best part: you don’t need a mailing list! You can use your email subscriber list (or a segment of that list) and MailChimp does the rest. They have their ways of collecting physical addresses for subscribers and you can tap into their intel for your own benefit.
This gives you seemingly infinite ways to target your audience without a lot of the guesswork most marketers are challenged with.
What’s the Cost?
Their pricing structure for postcards depends on two things: quantity and location. If you’re mailing to consumers outside the U.S., the cost is a little more. But for domestic audiences, you can expect to pay anywhere from $0.75 to $0.99 per postcard.
Keep in mind this includes EVERYTHING, including printing, stamps, addressing, and sending. Their prices are tough to beat, especially if you’re used to purchasing mailing lists and spending labour resources on stamping, addressing, and mailing.
Other Cool Mailchimp Features for E-Commerce
These three improvements are nothing short of stunning, but don’t let them overshadow the legacy features that have made Mailchimp THE email marketing powerhouse.
Let’s briefly touch on seven other reasons why MailChimp is the best friend of E-commerce marketers:
Abandoned Cart Emails
Abandoned carts are major missed opportunities for retailers, with an estimated loss of about $7 trillion each year in E-commerce sales worldwide. Some studies have shown that about 75% of all online shopping carts are abandoned, or about three out of every four!
Abandoned cart emails might not recover all your lost sales, but they can contribute to a substantial percentage of customers coming back to complete the transaction. Studies indicate that over 40% of abandoned cart emails are opened. Of those that are opened, about half are clicked on. And of those that are clicked, about half of consumers complete the purchase.
MailChimp automates this entire process for you so you can recover lost sales with almost no effort.
When a customer purchases an item, they usually receive a series of emails: order confirmation, order shipped, and even cancellations, refunds, or requests for reviews.
You can design each of these emails in Mailchimp for a cohesive, well-branded design. They take it a step further by allowing you to add product recommendations so you never miss an upsell opportunity.
When you connect your store to Mailchimp, they analyze your data and predict information about your customers. This gives you another outlet to improve your targeting and learn more about your buyers.
Forms are essential to grow your email list, especially when you want to connect to those who visit but don’t purchase. MailChimp offers forms for every occasion, all customizable so you can collect the data that matters most.
Social Media Integrations
MailChimp offers Instagram and Facebook integrations so you can run a social media campaign with less effort. You can target people who are similar to your existing MailChimp list to grow your spread. Plus, you can create ads for each platform using content from your MailChimp account.
MailChimp product blocks are one of its most prized features for e-commerce stores. Connect your store and Mailchimp automatically pulls data like product name, price, images, descriptions, and more into the product block.
This is by far one of the best pieces of e-commerce automation in MailChimp. Connect your store and let MailChimp create product recommendations based on buyer behaviour. MailChimp claims that campaigns that include product recommendations generate 31% more revenue than those that don’t.
Make 2019 The Year of the MailChimp
MailChimp features just keep getting better, and it doesn’t cost much to take advantage of them. Their forever free pricing tier is fairly powerful and makes it easy to level the playing field for small businesses.
Check out Mailchimp’s newest features for yourself to see how they can help you grow your e-commerce business in 2019.