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How can I speed up my website loading time?

For a few years, Google has taken into account the loading time of a web page for SEO ranking.

However. Why does Google give so much importance to loading speed?

Do we know to what extent this affects our SEO?

If Google has become so serious about this, it is because it is aware of the importance that the user experience should always be as satisfactory. No more, no less.

Google is interested in having all your users satisfied every time they perform a search.

In the same way, it penalizes a web page that is not “mobile-friendly” (causing it to disappear automatically from searches).

Pages whose content weighs so much that it slows down its load are also penalized.

Who has not ever abandoned a website because it was taking too long to load?

Let’s assume; we live in the era of immediacy, where we want everything here and now.

Our tolerance for frustration with waiting times has been drastically reduced in recent years.

Twelve years ago, in 2006, 40% of users left a website because the page took more than 4 seconds to load.

Today, for an average user, more than 2 seconds of waiting is too much.

According to a study published by Amazon, for every second of delay, their conversions were down 7 %, which is equivalent to 2.5 million dollars in losses per year.

Surely those who already surfed the internet 10 or 15 years ago have waited patiently for minutes to load a web page (and without questioning).

Well, this is over, for better or worse now depends on literally seconds, and even hundredths of a second so that our user experience is very positive or very negative.

Twelve years ago, in 2006, 40% of users left a website because the page took more than 4 seconds to load. Today, for an average user, more than 2 seconds of waiting is too much.

How to analyze and improve the loading time of your website

Does it take too long to load your website?

If so, calm down.

There are many ways to lighten your website and get better loading times.

Your users will thank you, and Google will love it.

In WordPress, for example, many different elements make a web load quickly or not.


  • the plugins that we have installed,
  • the size of the photos and videos,
  • the advertising displays,
  • the server where it is hosted, etc.

The hosting (server where our website is hosted) is undoubtedly one of the most determining factors.

Since it is no use that we have the optimized site if our hosting is not working correctly.

But first of all, we will learn to measure and analyze the loading speed of our website with the tools that are available for it as Google’s PageSpeed ​​Insights.

Once we have detected those elements that slow down our website, we will proceed to eliminate those that do not serve and lighten all the others.

All of which, preserving the appearance and quality of the web page.

How to use Google PageSpeed ​​Insights to analyze the speed of your website

What better than a tool developed by Google to analyze the loading speed of our page?

PageSpeed ​​Insights will allow us to do a load test in both mobile and desktop versions.

The result will go from 0 to 100, the closer we get to 100, the better of course.

Why is website loading slow?

First of all, we want to warn you that you should not obsess with reaching a score close to 100 at any cost.

Robots analyze our page, and there are resources such as social sharing buttons that usually are considered as elements that slow down the load but, what if we need them?

The same goes for many other resources that contact an external server such as a contact form for example.

Depending on the nature of the web, in many cases, there will be essential elements for our page.

So, even if they “slow down” the load, we should not throw ourselves away if we have a score of 65-80, for example.

As we said, you should not be obsessed with the score your website receives on PageSpeed ​​Insights.

There is a curious case that still serves as consolation, and it is YouTube that suspends the test with 54 points out of 1000.

Yes, you read correctly, one of the Google pages does not pass its loading speed test.

What is a good loading time for a website?

As you can see, YouTube’s score is mediocre enough to be a Google website. But does it load so slowly?

The truth is that no, that’s why you should not pull your hair if you see that your page receives a low score.

Which does not mean that you look at what your website is failing and try to fix what you can?

Below the score, you will see all the points at which your page falters with links where they explain how to fix it.

Some things are essential, others you will need help from your hosting provider.

With those that are directly from WordPress or your template, you probably need help from a programmer if you look very lost.

 What is a good loading time for a website?

How to improve the loading time of your website

We recommend that you use other tools in addition to PageSpeed ​​to contrast, such as GT Metrix or Pingdom Tool.

You will notice that there will be slight differences in the results but, at least, they will provide you with different tips on the points to improve.

3 essential elements that influence the loading speed of your website

To improve your loading time, we will see what factors we should focus on to optimize our website.

Also, prevent Google and the unfortunate experience of our visitors from harming us.

A web page that loads faster than the average will have more ballots to go up in the Google ranking.

As you know, disappearing from the first pages of the search is equivalent to almost not being on the internet.


Oh, the famous plugins.

The truth is that installing plugins is sometimes like the mobile apps that we want to try and end up installing right and left without analyzing if it is necessary.

In the end, we end up having many that we never use and that are continually consuming resources.

Install WordPress plugins

Besides, some WordPress plugins are authentic resource eaters squeezing our server.

If we are going to install a plugin at least, we must have several factors in mind.

For example (and very important) to see when it has been updated, if it is compatible with your version of WordPress and investigates and verifies that its author is trusted.

How to know which plugins make my website slower?

Interestingly, with another plugin called P3 Plugin Performance Profiler.

You have to install it. Then find out which plugins are making your WordPress heavier and decide if it is an essential one.

Or if on the contrary, you can search for alternatives or remove it directly.

How to improve the loading time of your website

Remember that once it has fulfilled its function, you can eliminate it.

Moreover, taking into account that it has not been updated for three years with what is theirs is that, once we have used it, we uninstall it.

If you want to know more about how it works, I leave you a complete Ragose tutorial on P3 Plugin Performance Profiler.

There is another alternative called WordPress Inspector with which you can perform basic google web page optimization and security checks.

And a plugin to optimize WordPress?

We are talking about removing plugins to improve the speed, but we are going to recommend that you install one precisely to achieve the same.

And it is that plugins are not bad, but you have to know how to choose the best ones, and those need and give you more.

In this aspect, for me, the best one by far is WP Rocket.

With just a couple of clicks, this plugin will automatically do magic inside your WordPress.

The only “inconvenience”? It is a premium plugin, but I assure you it is worth every euro it costs.

The images

Usually, a web page will contain several photos.

We must imperatively ensure that every one of the pictures on our website is appropriately optimized to weigh as little as possible.

Don’t even think about uploading a photo to your website directly without speed optimization!

How can I get my website to load images faster?

Now we explain how to do it with Photoshop or with online tools.

Thanks to which, we can reduce up to 80% the weight of the images without any loss of quality. But first, a widespread doubt.

Ok, but in what format, JPG or PNG?
The JPG format is the most suitable for realistic photographs and images.

In its original form, it would occupy several megabytes since when compressed; they can hold a few hundred Kb or less depending on the compression ratio.

Only the loss of quality would be appreciated on huge screens or when zooming.

The PNG format is the most suitable for use in website backgrounds, in icons and graphics or images that are not photographs.

Or with fine lines or text since even if they are not compressed, they should not occupy too much KB by themselves.

Besides, thanks to its transparent background, they can be used anywhere easily, while maintaining high quality.

How to optimize an image for my website?

As we said before, do not even think about uploading a photo to your website without first optimizing it.

We recommend that in the first place if you have Photoshop, you export it in «Save for web.»

Optimize image with Photoshop

If you want to reduce its weight, even more, you can pass it later through an online image compressor.

Such as Tinypng, which can compress it 70% more.

Another possibility you have without going through programs such as photoshop is to use a Plugin.

Choose a plugin that compresses the images hosted on your websites.

Use EWWW Image Optimizer or Imagify Image Optimizer.

It is straightforward to use and will allow you to save a lot of time in compressing one by one through photoshop.

Of course, we do not guarantee that the compression is as effective as what we do manually with photoshop.

Hosting or web server

The hosting where we host our website will be a determining factor to have an acceptable loading speed that allows us to have proper positioning and user experience.

We must avoid falling into offers of accommodation with meager prices since over time we will have to change servers.

A quality hosting is necessary so that the performance of your website is adequate.

Preferably you must be in the same country to which the web is directed, and if possible, it is a dedicated server, especially if it is for a business.

As always I like to give you other options to not fall into favouritism.

I am lucky or unfortunate to have worked with a multitude of suppliers.

Others that provide excellent service and good value for money are Siteground and Webempresa.

Choose the one your website will be on a quality, secure, optimized, and robust server.

The speed of loading a website matters a lot.
These are the three essential points that you should keep in mind when accelerating the loading time of your website.

The user experience depends tremendously on time it takes to load your page.

It does not matter that it is visually spectacular.

If it takes two seconds or three more to load, you will lose many users along the way.

If you were desperate because your website was slower than a turtle and you thought it would never go well, try these tips and see how to run.

First, analyze the speed of your website, apply the advice I have given you and you will notice a notable improvement in the loading time of your website.

In many cases, it can be quite a tedious task to have to compress all the images on your page, but the result is worth it.

The user experience depends tremendously on time it takes to load your page.

It doesn’t matter if it’s visually spectacular. If it takes two seconds or three more to load, you’ll lose many users along the way.

Keep in mind that these are the first steps of page speed optimization, depending on the website you may need a helping hand (remember us: D)

Try page speed SEO on your website and comment here your results or any questions you may have!

May the loading speed be with you!

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