Do domain names affect SEO?
- January 31, 2020
- Posted by: Jimmy Ombom
- Category: SEO
Choosing the domain name for your website is very important because it will represent you as a commercial brand.
The choice of the domain is essential when optimizing the website in order to be found among the first places of Google searches.
So it is favorable that you follow the following recommendations:
- Domain Authority: The domain authority works in a manner similar to people’s reputation, calculating the number of links from other pages that point to our website.
The quality of these links varies.
Making a comparison with human reputation, it is like when someone with a good reputation recommends us.
This affects us very positively.
For example, if you recommend us as a senior manager that affects us a lot. That explains the importance of getting links to our website from pages.
Having a high domain authority will be of high value for our rankings.
Influential domain factors in Seo Rankings
- Antiquity: It is preferable to hire the domain for a period of 2 or more years, so Google identifies it as a long-term and non-temporary site, which is appreciated by the famous search engine.
When considered temporary, it reduces the interest rate to exit in the first search options.
- Structuring: Previously, it was considered the good practice to add the keyword within the domain but at present it is not relevant since lately there have been many cases of abuse of the keywords, causing Google to have lowered the level of importance that this element used to have in SEO.
- Phonetics: Remember that the name is the brand. Companies like Nike, Pepsi or Coca Cola are recognized worldwide for having simple, short and easy-to-mention names.
- Order of the name: Like the texts, the domains are read from left to right, so you must ensure that the first keyword is consistent to have more strength in searches. This is a healthy practice but not essential for search engines.
- Extensions: The .com domain is the most popular par excellence but there are also .net .org .co .info , among others. The type of extension is indifferent and will not affect so that your website is positioned better.
If you already have the .com domain and need to have a new page to divide your business or reach a new market, it is not necessary to register a new domain.
It is preferable to add directories to your current domain such as:
www.yourdomain.com/newdivision or www.yourdomain.com/ke or similar to your needs.
- Avoid using punctuation: Domains that contain many scripts can be classified as spams. Within these restrictions, the dieresis, tildes, apostrophes, and uses of the letter ñ are also considered.
If our web domain has the “luck” (although it is not precisely a matter of luck, as we will see later) to appear among the first results and our brand has a good reputation.
We will probably be chosen by the person on the other side of the screen in front to others positioned further down the list.
This is how we work.
We trust Google and its criteria.
Domain Factors Affecting Organic Ranking
1.- Domain Age : In this video, Matt Cutts declares that:
“The difference between a domain that is 6 months old and another that is one year old is not big.”
In other words, they use the age of the domain … but it’s not really important.
2.- Keywords in the domain. It doesn’t give the boost it used to, but having keywords in the domain still acts as a signal of relevance. After all, those keywords that appear in the domain name continue in bold.
3.- Key Word As First Word in the Domain. A domain that starts with your target keyword has an advantage over sites that don’t have keywords in their domains. (or have it in the middle or at the end of the domain)
4.- Domain Length:
Google has stated:
“The most valuable domains are normally paid many years in advance, while low value domains are renewed year by year. We could use the domain expiration date as a way to predict its legitimacy. ”
5.- Keyword in the Subdomain. The Moz 2011 report agreed that a keyword that appears in the subdomain can boost the ranking:
6.- History of the Domain. A site with volatile ownership (through WhoIs) or multiple crashes can tell Google to “reset” the site’s history, denying links that point to the domain. Or even a domain that was penalized in the past can affect the new owner.
7.- Domains of Exact Matches. The EMD (Exact Match Domain) can still give you an advantage … it is a quality site. But if it turns out to be a low-quality site, it is vulnerable to the EMD update :
8.- Public WhoIs vs. Private. Private WhoIs information can be a “Something to Hide” sign. Matt Cutts is quoted as saying in Pubcon 2006:
“… When I checked whois all of them had privacy protection for Whois activated. This is a rare occurrence. Having protection activated is not a bad thing automatically, but if you put it together with other factors, we are probably talking about a different type of webmaster than the typical person who has only one domain… ”
9.- Owner of WhoIs penalized. If Google identifies a particular person as a spammer, it makes sense to investigate other sites that are owned by that person.
10.- Country TLD Extension. Having a top-level domain of the country code (.es, .mx, .cn, .pt, .ca) helps site ranking for a particular country … but limits the site’s skills for global ranking.
A short, clear and easy to remember web domain
The web domain is another factor in your online strategy to work on a strong and trusted brand image, or a campaign or product.
For those brands that are advertised on television or radio, for example, it is especially important to have a clear corporate and effective domain that the viewer remembers easily when going to search on the web.
Most of the time we listen to the announcements while driving, cooking or simply when we do not have a device at hand to perform the search instantly.
If we get complicated with domains that identify little with the brand and leave everything at the mercy of the memory of our users, we will have many possibilities of losing potential customers along the way.
The combination of a quality domain and good SEO optimization of your website will help you increase credibility, value links and attract more direct traffic to your website.
Aspects to consider about your web domain
Whether you are thinking of starting a business and have not yet decided what the identity of your brand will be or if you already have one underway, the best domains will always be short, clear, and easily memorized, which also include your business name.
A well-chosen domain allows you to position yourself better in search engines, transmit credibility and trust to your potential clients.
A correctly selected domain should consider the following aspects:
There are frequent domains .net, .info, .biz, but. com is the standard and the best recommendation globally for companies and businesses.
However, you may also be interested in geo-locating your domain depending on the country in which you want to develop your activity and the target you want to reach (.ke, .co.ke).
Although again it may happen that your company wants to go beyond and your domain becomes obsolete.
Obtaining all the equivalents of your domain name will help prevent your competition from being done with them and protect your company from possible damage to its reputation.
Simple web domain
A web domain must be short, without hyphens or symbols.
Remember how easy your domain name should be to spell and pronounce? Dashes and numbers complicate matters.
Imagine Facebook is written this way: Face-Book!
Have you seen this new Face-Book site?
Facebook might not have spread so quickly if it did.
At the end of the line? Your domain name should be concise and impactful. The presence of dashes and numbers will certainly affect the appearance of your domain name.
The more simple and easy to remember, the more effective it will have among your target.
The mention or appearance of the commercial name in a web domain contributes to its brand strategy, positioning, and reputation.
In the selection of the domain, we must also think long term.
If we include, for example, the word “shoes” in our domain and then expand our business to also sell bags and / or clothes, it will become obsolete.
Although it is no longer the only important thing that a domain contains keywords, search engines can still use it to indicate its relevance and match the user’s search.
If in doubt, it is advisable to choose a brand over the keyword.
Web domain renewals
Be careful with your web domain renewals.
It is better to make sure to renew it when it touches, not only because you will convey to your customers that your brand is a stable project, but because Google will also interpret it this way.
Another consideration, for example, is if you want to start with a blog.
There are endless platforms that allow you to create blogs quickly.
Make sure your blog is hosted on your own web domain, not on the platform you use.
If not, you will be contributing directly to the domain authority of that platform and not of your website.
If you have a good domain, which means that it is relevant and well written, the reputation of your website and authority will definitely increase
Choose a good domain, optimize the SEO of your website and, above all and most importantly, share quality content.
The domains behind a website with quality content will help it gain relevance and authority in search engines, which will result in more traffic to your website, more customers and, therefore, more sales.