How Tours and Travel agencies can use the Web to Build their business in 2020and Beyond.
I would not imagine how living in a world without technology would be like.
Born in a generation where I do everything online, it would be useless not to utilize online marketing methods to drive Tours and travel traffic.
The modern Tours and travel buyer will begin his/her buying journey online.
For example, if I want to travel to the coast, I will check out the most exciting place recently visited by influential people on Instagram.
That’s what runs in the minds of millennials. This is for the obvious reasons; you research before making a decision to travel.
For this reason, your business should be visible online to reach the buyer when they need you.
So let’s check out what will work in 2020 and beyond.
To get an awesome vision oh how to start tour and travel marketing
Case Study: Bonfire Adventures
Let us see statistic from alexa.com on this first section.
That’s what we have from alexa.com.
As you can see people are not only clicking on the top result, but they are using the brand name to reach them.
That means that they already know of the brand and they are searching for it on search engines.
In B2C marketing you must be seen to be the best in the industry with that solution. Here is where our content marketing solution comes in.
This content marketing strategy will position your business in front of your prospects and then convince them to take your desired action.
So how is this done?
- Create Amazing Content. (Blogs, Images, Videos)
- Be unique.
- Help People For Free. (Solve your prospects problems on the blogs)
- Create useful content on Social Media Platforms.
This is how people are able to engage with your brand and get used to your name.
Bonfire has invested in content marketing where they have effectively used influencer marketing. They put out a lot of videos with local celebrities on tour with them.
Building Niche Authority
How do you stand out from your competition? Become an authority in your field. You will need to increase your online visibility and put your brand in front of the right audience.
We Build your niche authority via our search engine optimization methods.
Our SEO Packages take into consideration search engines, social network and online news media (FOX, ABC etc) preferences while catering for your customers’ needs.
It involves the following
- Guest Blogging
- Niche Forum Participation (tripadvisor.com
- Link Building
- Business Listing
- Social Media Optimization
You will be able to rank highly on Google and other Search Engines and Maps
SEO is a continuous process whose results will impact your business in the long term.
However, you will be able to start seeing some rankings popping up in the end of the 2nd month.
SEARCH ENGINE OPTIMIZATION for Tours and Travel
Search Engine Optimization (SEO) entails optimizing a website for a specific keyword(s) so it ranks high on the search results page on Google, Yahoo, Bing, and other major search engines.
SEO is a proven way to increase traffic to your website and one of the most cost-effective online marketing channels.
This is particularly true for B2C marketing, as buyers will diligently research different options and tend to evaluate potential vendors from their websites — before taking the next step of scheduling a product demo or calling sales.
But don’t be mis-sold. SEO is a complex undertaking that takes months to implement.
That’s right, it’s not as simple as peppering your site content with keywords or making a few ‘simple tweaks’ to a website’s code. Google’s ranking algorithm has over 200 factors that are used to determine how your site is ranked.
There is no guarantee that an ‘optimized site’ will rank on the first page of the search results and you cannot pay to have your site ranked higher than your competition. In short, Google works diligently to preserve the quality of their search results.
The good news is Google openly published SEO best practice guidelines, which we can follow to give your company a better chance of ranking high on your target keywords.
In summary, SEO is not a quick-traffic strategy. It takes good content, sound SEO practices and time to establish trust with Google.
It’s a long-term investment. Increasing your website rankings for specific keywords related to your product and creating content that users “like” will generate traffic and leads for years to come.
SEO is split into two main focus areas:
• On-page SEO: relates to the optimization of your sites content and code for target keywords
• Off-page SEO: relates to the optimization of links pointing to your site.
Once you have useful content on your site optimized for your targeted keywords, off-page SEO becomes easier as other sites and blogs will link to your useful content.
This is why social media is so critical – it allows you to create shareable content and generate links and clicks back to your site.
When optimizing a website, we pay attention to 3 major search engines:
Google, Yahoo and Bing.
Together, these three engines comprise 96% of the search engine market. Google is by far the industry leader with 67% market share.
Because of this, the majority of SEO efforts are focused on Google.
Once a site is optimized for Google it tends to rank well for Bing and Yahoo – as well as second-tier search engines such as Ask.com and AOL.com.
Drive Targeted Traffic and Generate leads.
With the first two achieved, You will be getting targeted traffic to your business. However, we all know that traffic without conversion does not help your business.
So to get the right lead we use the filter method to separate the seed from the chaff. We will use irresistible methods to collect email addresses and phone numbers from prospects.
The second tactic is to use paid ads from Google and other social media platforms for remarketing to people who have visited your site until they make your desired action.
Now the most important strategy that will last you the coming decade is content marketing. I cannot emphasize enough how important this concept is in tours and travel.
Travellers consume a lot of knowledge about their destinations long before they set out for the journey.
That means you need to create a lot of content based on the consumers’ interest and not necessarily your products.
Remember content can be images, articles and videos. We will talk about the video in the next section.
So how do you get content ideas? By simply studying your buyer persona. A simple search on google to travel agencies will give you related ideas typed by the searchers.
Video in Social Media
Does social media sell Tours and travel? I will say Yes and No! Why do I say so? Social media is not a place to go selling Tours per se. It is a place to build engagement and have people interact with your brand.
Most of the people in social media are out there to hang out and catch up with old friends. Most of these people are not out to buy.
However, there are niche groups on facebook that are targeted towards selling. So the small percentage of guys looking to buy will head on to them and try to find a match.
What should you do on social media? Build your brand.
Let people know who you are. Take pictures at lunch breaks, voyages, events and post them to your page.
Take that funny face selfie when you are having a slow day to your Instagram stories. Make it look natural and you will have a better engagement with your audiences.
These are normal people having the usual problems and they are not usually on the mood to buy.
Video is becoming stronger every day in terms of social media engagement. So this is something at https://getsales.africa have asked our clients to start going into in 2020 and beyond.
Getting into video does not need a budget. You can use your smartphones to start with. Record your events and put them out at least every week on Facebook, Instagram and Youtube.
80 % of the people in the world head on to Google to find solutions for everyday problems. So it makes sense to have this traffic coming to your business right?
I know you were told that for your business to be found online, you need to have a website. That’s fine but it is just the beginning of your online business.
The most important element is to drive the traffic to your site and convert it to profit.
How do you do this? You have to get your site optimized for Search Engines. That way Google, Bing, Yahoo and other search engines will know that your business exists and it will return it to users looking for your services.
Once your site pages are optimised for these keywords, you have a better ranking on the search engine results.
Typical Tours and travel buyers will conduct several searches using different keywords to find tours agencies online.
A simple keyword like ‘tours agencies in Nairobi’ attracts between 1k – 10k searches every month. Just imagine you get only 10% of this traffic every day for free. That would seriously impact your business.
I will say this is the best strategy to drive Tours and travel sales online for the following reasons;
- Most leads from Google are ready for conversion. They are looking for tours agencies, that is why they type ‘tours agencies online.’
- You will spend little to get massive ROI. Imagine spending 25k every month to get 1000 leads daily? How much will this earn you?
- Its cheaper than running TV and Radio Ads.
- You can track results live.
- Millennials make up the major percentage of Tours and travel buyers quickly. And you know what, millennials live in Google.
Have these strategies in mind when planning for your online marketing strategy in 2019 and beyond. These will not only work for your Tours and travel website, but also for any other business. A website is a doorway to a lot of possibilities online.