By enabling you to gain a better understanding of the competition to ensure that your personal information is kept away from any prying eyes, there are a whole host of reasons why a VPN can improve your approach to search engine marketing.
As a search engine marketer, it’s safe to say that the internet supports everything you do. Whether it’s launching a new social media marketing campaign or reviewing your SEO strategy, there are many important factors that can determine how well your site ranks on search engines.
An increasingly competitive market is a clear sign of how important it is to perfect your search engine marketing approach. To put things in perspective, Internet Live Stats says that over 40,000 searches are performed every second using the world’s largest search engine – Google. This can be roughly translated to the following:
- Five billion searches a day
- Two trillion searches every year
Over the years, these numbers will continue to increase as the number of Web pages on the Internet continues to grow. For this reason, it is clear that anyone who works in the online marketing industry has to keep up with the game to beat the competition and make sure that one point of the coveted Google page remains within reach.
With this in mind, it is important to remember that those in the online marketing industry often face a series of challenges, whether they are having trouble searching for competition, rejecting online data thieves, or being unable to access sites which one needs. Fortunately, there is a perfect solution for each of these problems: a VPN.
But what exactly is a VPN? How can your approach to search engine marketing be useful? These could be some of the questions you want to answer. Fortunately, the following article will provide all the essential information: here is what you need to know.
What is a VPN?
Otherwise called a virtual private network, a VPN is mainly used as a tool to achieve online security and privacy. It does this by ensuring the protection of your data through encrypted web traffic, which flows through a remote data server to protect your data.
Initially, you may not be convinced that a VPN has any connection with your job as a search engine marketer. But we’re here to tell you that using one certainly has the potential to take your online marketing approach to a whole new level. The next section will cover this aspect.
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Benefits of a VPN for search engine marketers
So how does a VPN refer to SEO? This section will answer this question for you, as we will closely examine the advantages of a VPN in your search engine approach.
1. Anonymous browsing
In an age where government surveillance and cybercrime instances are on the rise, it is clear that you will need to take appropriate measures to prevent your personal information from falling into the wrong hands.
A VPN is the perfect solution because your actual location can be masked and your Internet activity cannot be seen by prying eyes. This is done by encrypting the data, masking your IP address and hiding your real location. As a result, you can benefit from greater online security and anonymity.
2. Bypass internet censorship and geographical restrictions
Over the years, internet censorship has become increasingly severe in some parts of the world. China is often considered one of the worst offenders, with numerous websites and widely used services such as Netflix, WhatsApp and Google Maps banned within the country as deemed “dangerous” for the citizens of China.
Geographical restrictions are another method in which your access to certain websites or services can be blocked based on your geographical location. This means that if you want to search on a website in another country, for example, you could be blocked by this practice if geo-blocking practices are in place.
Fortunately, you can make Internet censorship or geographic restrictions a thing of the past using a VPN service. You can do this by connecting to a server located in a relevant country, after which you can enjoy unlimited access regardless of where you are in the world.
3. Increased security of your private information
It is difficult to deny that cybercrime cases are on the rise. After all, it is now easier than ever for online criminals to get their hands on personal information, with the techniques they use to become increasingly sophisticated from day to day. This is a cause for concern for businesses and consumers, as data loss prevention is easier said than done.
Fortunately, a VPN is the perfect way to defend yourself against potential data thieves with intelligent techniques such as IP address masking, military-grade encryption protocols and many other security features that allow you to live your life online without having to worry that your information ends up in the wrong hands.
4. Get a better understanding of local SEO
Perhaps you are in a completely different position than the area you want to target. If this is the case, then you will find that a VPN can help you considerably. For example, you might be in Kenya but would like to understand the local SEO of an area in the United States. This is why a VPN has a purpose because you can make Google believe that you are actually based in the United States once you have used the VPN to connect to a server-based in that particular country.
This means that you can perform a search just like a local person would, which allows you to do your research on the local market that you hope to achieve. In the long term, this means that your marketing approach can be adjusted accordingly and over time will help you get results from that particular position and hopefully, you will be ahead of the competition by displaying the local ads they are using, in addition to the Technical SEO that they are using to reach a certain local audience.
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5. Better distance work skills
Distance work is something that an increasing number of employers are starting to favor before traditional recruitment. Whether it’s improving staff productivity or keeping an extra pair of hands-on hands to help with a given task, there are many reasons why remote work is used.
Despite this, there are many risks when it comes to digital marketing on a remote basis. For example, there are security issues when connecting to an open WiFi network. While it is difficult to deny that they are convenient when you are out, it is important to remember that public networks often do not require a password, and therefore this makes you vulnerable to becoming the victim of an attack by an opportunistic data thief.
Fortunately, the use of a VPN guarantees that even when connected to an open network, it is possible to avoid any loss of private data by encrypting the connection and being able to surf the Internet safely and anonymously.
6. Simplify the search process for competitors
Failing to keep an eye on what your competitors are doing is a foolproof way to stop your success. So if you want to avoid this, you will need to take precautionary measures to stay ahead of the competition.
This is where a VPN can be an incredibly useful tool, since not only will you be able to surf anonymously on your competitors’ websites, but you’ll also be able to avoid targeted ads. In turn, this means that it is possible to effectively determine the advertising methods used by competitors.
To conclude, it would be advisable to suggest that many people fail to realize the advantages that a VPN can have in terms of search engine optimization. But as you know now, there are many ways you can take your approach to SEM to a whole new level.
One thing to keep in mind is that not all VPNs are the same. So, it really pays to do your research in advance so that you can choose a VPN service that not only meets your needs but places you very much in terms of security, does not track your Internet activity and puts your privacy first place.
After considering these factors, you’ll be happy to know that investing in a VPN service shouldn’t break the bank, with a whole range of convenient, reliable and effective choices like NordVPN, TorGuard, and PrivateVPN available from as little as $ 2, 99 per month.